Fashion isn’t about age, it’s about who you are and where you are in life. It’s about reflecting  personalities and individual styles regardless of generation.

Styles can be used and rotate in a family, no matter age - what matters is your style, what you like and how you wanna express yourself.

Meet Carolina, Emilia and Ella.. and their dog, Freja. A Swedish family who lives just outside Gothenburg. As a family they are very close and love doing things such as walking in the forest with Freja, drinking coffee at their favourite café and going shopping. 

The girls grew up with their mother as a salesperson in the fashion industry, and that is why shopping and fashion especially have a great interest in the family.